Whenever any of my friends find out they (or their wife/girlfriend) are expecting a baby, this is the FIRST thing I recommend. My sister first used this in her pregnancy. She found it in some health-food store I think, and liked it because it is JUST oils, no chemicals or preservatives. After I saw how AMAZING she looked after having a baby, I knew I would use the same thing when I got pregnant (which was about a year later). I didn't get not even one stretch mark, and my skin was sooo soft. I was back in a bikini in 2 weeks (although I also credit breastfeeding, a very hungry baby, and my youth--I was 21-- for the quick weight loss, but this FOR SURE deserves credit for my skin!). Our mother got stretch marks with her pregnancies, so I think she was a little jealous that my sister and I didn't, and wished they had this oil when she was pregnant!I went through about 1 1/2 bottles during my pregnancy. At first, I put it on once a day after my shower, and then twice a day or more once I got bigger. I'd recommend putting it on and waiting a few minutes before getting dressed so the oil can sink in. You can also use it after the baby is born, which I did only for a short time.For some reason, when I was about seven months along, I decided to try some Palmers Belly Butter. The next day, my stomach starting itching and broke out in this rash. I immediately switched back to the Mother's Special Blend.I've recommended this to EVERY pregnant person I know. All of my friends (I can think of about 6, early to mid-twenties women) have used it with great results, and no stretch marks or stretched out skin! One friend I recommended it to said she used it for only a little while and then stopped, and she has stretch marks and the typical stretched out belly-skin.My only complaint is that the bottle has a tendency to get oily on the outside no matter how carefully you use it.If you are thinking of buying this, I HIGHLY HIGHLY HIGHLY recommend it! If I could only buy ONE thing for myself during a pregnancy, this would be IT! You will not be disappointed!