The golden labeled K cup offered by Keurig (Green Mountain) in the past was delicious and the only coffee I drank but its packaging has been changed to a dark red label and along with that change I feel the coffee has changed too. It is not that nice smooth blend any more but a more watery, bitter coffee. Not the same coffee anymore!!The company claims there is no difference in the coffee blend but I and many many other consumers who have recently sampled the newly labeled coffee vehemently disagree. I was on Costco's site and I just got off Green Mountain's site and boy are there a lot of angry people about this. I visited the Keurig site and in their FAQ they mention the change in packaging from this old mustard colored label to a new dark red label. Here is the wording from their site explaining the difference in their product labeling and specifically the Newman's Special Blend K Cup product. " Does this impact the contents of the K-Cup® pack? No, the printing on the lid in no way impacts the contents of your K-Cup® pack. You will continue to experience a perfect beverage, every time, without exception. Why do some packs in my K-Cup® box have a white outer ring while others have a slight gray or light lavender ring? As our partner brands transition to this new design, there may be slight shade variations in the outer rings ranging from white to light gray to light lavender. This variation in no way impacts the contents of your K-Cup® pack. There are additional appearance changes to some of the brands. Does that mean the contents have changed? We have also updated the lid color for both Newman's Own® Organics and Green Mountain Coffee® K-Cup® packs. The primary Newman's Own® Organics lid color changed from gold/copper to red/burgundy and the primary Green Mountain Coffee® lid color changed from green to brown. The lid color in no way impacts the contents of your K-Cup® pack. You will continue to experience a perfect beverage, every time, without exception."If you will go to the Green Mountain Coffee website and search for this item and look under the reviews you will read many comments where consumers are angry at the change in the flavor of their favorite coffee even though Keurig claims there is no formula change. All these people can't be wrong and my husband and I agree with them. The coffee is NOT the same.Amazon bent over backwards for us on this last order because of this very problem we experienced with the new labeling AND coffee!! However, it was NOT Amazon's fault as they would have NO way of knowing this change had been made.I am putting in the review here to make it right for them so their customers know to be aware when ordering any Newman's Special Blend with this new dark red labeling. Hopefully then Amazon won't have to absorb the cost to make it right because their customers will be forewarned that this might not be the product they were expecting. I hope this helps!After trying a variety of the different 'Extra Bold' (=20% more coffee) and regular K-Cups to fill my 10oz mug (that fits my car's holder), I have found the Newman's to have the smoothest flavor and a nice caffeine kick to it, whereas many others are weak, a bit bitter, or too acidic. I purchase a huge box of 96 K-cups every month or two from Amazon due to their quantity discount, fearful to waking up and finding I am out of coffee! Price of around 50-60 cents each is about the same or less than buying loose coffee in the bag, and MUCH cheaper and convenient than stopping by Peet's or Starbuck's. Now every day starts out great.After coffee-drinking being considered a 'vice' for the past 20 years, they now say that drinking 2 cups of coffee a day increases one's health and life 15% and decreases the chance of getting Type 2 Diabetes, amongst other benefits. With all those anti-oxidants and micronutrients in fresh coffee (plus a low-carb diet...), we will probably live to 102!Actually, almost every Newman's product I have tried I have liked, so if you like the 'Newman's Own' salad dressings, sauces, and so on, you'll like this one, too. Also must say that the Cuisinart K-Cup coffee maker is fun to use, at least compared to the boring old drip coffeemaker, with drinking the stale lukewarm leftovers from earlier or tossing away a half-pot of coffee. The caffeine and flavor of a freshly brewed cup is a 1000% better!It starts when the coffee starts brewing. The cat plants himself in the middle of the kitchen and waits. To be fair, if it's my first cup of the day, I do to.When I pull the mug from under the brewer add the cream and sugar, the subtle assassination attempt begin. The weaving through and rubbing of the legs. The walking ahead with inexplicable stops and sudden turns. Not to forget the meowing. The loud, insistent meowing.When these attempts fail, the cat resorts to plan two: praying to the great cat gods that I will choke to death on my breakfast, leaving my coffee mug unguarded. There are also attempts to reach the mug, while I'm distracted, to get a taste of that sweet ambrosia.After all these attempts fail, the nearly erotic mug loving begins. (there's a video on Viemo [dot] com [slash] 97532771, but Amazon removed the link)[...]Did I give Newman's Own Coffee 5 starts because of my idiot cat's antics? No. I gave it 5 Stars because the coffee is good enough to put up with all of that nonsense every day.I love my Keurig. Since getting the b70 I notice myself drinking more and more coffee (coincidently my productivity has also increased). My keurig came with a 36 sample pack which included 6 of these. Every cup I'd make I would try a different brand to find one that I would like.I like my coffee bold (But not quite extra bold) and flavorful. Time and time again when I popping one of these in I would end up with the "just right" cup of coffee for myself. I didn't bother trying the rest of the pack as this was the one for me.Although capable of a great cup with the Large cup setting on the keurig, I have found that running the same pod twice with the Small Cup setting works best for me.NOTE: These will NOT arrive in packs, but rather in one brown box just tossed in. Not an issue for me since I just pop them into my KCup holder, but in case you're expecting a few display boxes.