I live in northern Wisconsin, deep in the woods, and this year my husband and I needed new scarves. I found this scarf on amazon and it fit the bill perfectly. It's 100 percent wool and yet still quite soft and not scratchy to myself or my husband (who is very itchy when it comes to wool). Already this year we've had some temperatures just barely in the double digits (15 high 6 low) and it has kept us snugly warm.About the only thing that I could gripe about it, is that it's shorter than I usually want. I can't wrap it around my neck twice very easily with enough draping over to keep it in place. My husband just puts his coat on and tucks it into the neckline.Other than my own personal (it's a lady thing) preferences on the length of the scarf it's a safe buy!the item was described as being 80% wool and 20% Viscose. when i received the item, the tag said it is 100% wool. it also said it was made in china. now i am not sure there is any wool in it at all, but it was only 20 some odd dollars instead of 50+ like the other ones that said they are 100% wool. you get what you pay for i guess.I bought this scarf for my boyfriend for Christmas, after spending hours poring over scarves online to find ones that were 100% wool, basic in color and shape, affordable, and soft and warm. The "soft and warm" part is hard to quantify when looking at scarves online, so I had to take a chance - but this one turned out to be absolutely perfect. The color is amazing (and well-matched by the photos), and the scarf feels wonderful. Before this Christmas, he was apprehensive about scarves; now he wears this scarf constantly. Success!While this is a very nice scarf, i purchased it for a man, upon receiving it i thought it looked more like something a women would wear, so i returned itI wear a scarf 90% of the time, and black matches everything. This one completely meets my needs. I have a range of scarfs I got used or overseas, but a plain black wool scarf never came my way. I finally bought this one. Hurray!It is longer than many of my other (many) scarves -- just so you know.Very niceNice color and quality is good. The fabric is a bit thin for a winter scarf, but the color is very nice.A nice item. A little lighter weave than I had hoped for but very handy while on a trip to Switzerland.